It?s a Colorful Planet: The Which means of Shade Throughout BordersAs children, we have been often asked ?what?s your favorite color?? We considered that our color choice says a lot about who we have been, knowning that the questioner will immediately understand its meaning.
But colors, like words, don't carry universal meaning. We all have different reactions to varied tones and shades depending on how and where i was raised, our past experiences from it, and our set of preferences ? which, like children, can alter inexplicably.
The simple truth is colors carry a good deal of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are aware of some of these differences, you will be able to prevent embarrassing cultural mistakes when discussing and utilizing colors among colleagues, friends, and clients ? and it'll enable you to advertise your product effectively in global markets.
Below, a simple guide to colors around the world.
BLACK & WHITE
In Western cultures, black is assigned to death, evil, and eternity. In some Eastern cultures, however, issues carries the other meaning; in China, black could be the signature color for young boys, and is utilized in celebrations and joyous events.
White, conversely, symbolizes age, death, and misfortune in China as well as in many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.
Red is among the strongest colors, and its meanings in many cultures run deep:
China - Celebration, courage, loyalty, success, and luck, amongst others. Used often in ceremonies, then when combined with white, signifies joy.
Japan - The traditional color for any heroic figure.
Russia - Representative from the Communist era. For this reason, experts recommend to get extremely careful when you use this in Eastern European countries.
India - Purity, so wedding costumes are often red. Also the color for married women.
United States - Danger (think "red light!") and utilized in in conjunction with other colors for holidays, for example Christmas (green) and Valentine's Day (pink).
Central Africa - Red is a color of life and health. But in other areas of Africa, red is often a color of mourning and death. To honor this, the Red Cross changed its click here colors to green and white in South Africa and other areas of the continent.
Blue is often considered to become the "safest" global color, as it can certainly represent anything from immortality and freedom (the sun) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue can often be known as the conservative, "corporate" color.
However, be mindful when working with blue to handle highly pious audiences: along with has significance in virtually every major world religion. For Hindus, it will be the colour of Krishna, and a lot of with the gods are depicted with blue-colored skin. For Christians, blue invokes images of Catholicism, especially the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue being a holy color, whilst the Islamic Qur'an refers to evildoers whose eyes are glazed with fear as زرق zurq, which will be the plural of azraq, or blue.
Until natural foods companies started marketing green beverages as healthy and good-tasting, many Western people thought green food was poisonous. Today, green is considered a far more positive color. American retailers are leveraging the environmental movement to trade eco-friendly goods, often using green-themed packaging or ad campaigns to suggest a product's compliance with "green" standards. Not so in China and France, where numerous studies have indicated that green is not a option for packaging.
If the Dutch have everything to say about this, the World Cup is going to be flooded with plenty of orange come early july. (Orange may be the national hue of the Netherlands and also the uniform hue of the country's famous football team.)
On sleep issues of the world, however, orange has a a little more sober meaning: within Hinduism, orange carries religious significance as the colour for Hindu swamis. Throughout Southeast Asia, Theravada Buddhist monks also wear orange robes.
So before your inner child enthusiastically talks about your color preference to foreign friends or colleagues, you might discover more about that color and it is cultural significance. Also, be aware of color choices since they correspond with your business?s campaign copy and graphics ? may it be printed collateral, an online site, or marketing strategy. Know your target audience along with their respective color conventions so that you don?t inadvertently send the incorrect message. We recommend this useful visual representation by Information is Beautiful.
Oh and by the way, the most popular colors at Acclaro are blue and orange.